The primary focus of the BE Campaign is “Faith in Action.” Rooted in Micah 6:8 — “He has shown you, O mortal, what is good. And what does the Lord require of you? To act justly and to love kindness and to walk humbly with your God” — the campaign invites churches and individuals to move beyond good intentions and into a way of living. At a time when division feels louder than ever, BE offers a simple, countercultural challenge: be just, be kind, be humble. Not as a slogan, but as a practice.

Special resources including sermon series materials, small group guides, children’s curriculum, social media graphics, and print and radio advertising are available to help your church or organization bring the campaign to life in your community.